BulksmsIndia.mobi has touched new heights during this festive season of Diwali. The promotional and wishes sms using its gateway during this period touched a mark of 5 million SMS in a single day and 24000 users used the service. Since inception it was the highest number which was handled beautifully by the technical team. In comparison to most of the other service providers’, whose routes choked even on lesser volumes, bulksmsindia.mobi team were able to deliver with a maximum delay of 10 minutes which was negligible considering such huge volumes. As per Mr. Bhushan (Technical Team Head) “We were expecting good rise in volumes but was not even half to what actually happened. Our technical team tackled the situation in most efficient manner. We have developed our system in such a way that whenever there is load on one route or operator and delay in deliveries, the system automatically adopts the alternate route. This caused minimal delay and optimum utilisation of the resources of ours as well as the operators.”
This period also saw a jump in the no. of new customers added. Many of them seems one time customers whose SMS were only for the festive season. As per CEO, Mr. B. K. Bose “The numbers were definitely mind boggling but we expect this to rise further with elections coming up and India being a country of festivals, there will always be a reason to send sms. It takes time to build confidence. Since this is our first year, people who used our service are far more confident than they were before. There is no one time customer in this industry. He may not be a regular user of the service but most of so called one time customers use the service several times a year.”
The market of SMS is growing. It is increasingly becoming a new medium for advertisement which is economical yet very effective. A comparative analysis was provided by Mr. Bose.
Comparison of SMS against Other Means Of Advertising
Standard communications mediums available to marketers and advertisers are usually rated on three factors: Reach, Cost and Effectiveness / Retention.

Medium Reach Cost Retention

Television One of the Highest Very High Good
Radio Medium Medium Poor
Website Banners Medium High Dropping
E-mail Medium Low Extremely Low
Print Media Low High Good
Billboards Medium Medium Medium
Moving Media Medium High Low
Telephone Medium High Medium
Fax Low Medium Low
Standard Mailers Good High Medium
Personal Low High Good
Interaction

Most of the corporate have understood the importance of this medium and are fast adopting this for communication and promotion purpose.

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