This year’s Presidential campaign is shaping up to be a tight race and the gloves are off. But will traditional methods work in the internet age? Tune in to online business TV network yourBusinessChannel to find out, and get expert business development tips that you can apply in your own business.

When even Karl Rove is saying the McCain campaign has gone too far in distorting the truth, you know this presidential campaign is especially dirty. The big question is, will the lies work? The prevailing wisdom of many marketing experts, as reported by online business TV channel yourBusinessChannel, is that you can’t lie to consumers in the online age.

For example, in a recent business TV interview, business expert and internet entrepreneur Bob Young (the founder of Red Hat and Lulu.com) observed.

“[The internet] is a hell of a burden from a businessmen’s point of view because it is no longer good enough to convince the world that you have a better product for them. You actually have to have a better product for them because if you don’t they are all going to find out about it soon enough because they are all going to tell each other. Conversely if you do have a better product suddenly you have these businesses that grow like topsy.”

Young is just one of a huge selection of business experts who provide advice for entrepreneurs and businesspeople about how to succeed in business on yourBusinessChannel’s free business TV shows. And, in anticipation of the election, the small business TV channel is releasing a special election series, in which some of the world’s leading business experts will discuss the marketing tactics of the two candidates and see what lessons there are for entrepreneurs.

Meanwhile what are the implications of Bob Young’s observation for McCain, Obama and their campaigns? For starters it means anyone who wants to can visit the site FactCheck.org to find out the real story behind each candidate’s campaign slogans.

About the Author:
yourBusinessChannel is a business news television channel offering business TV shows to entrepreneurs. The TV channel offers expert development advice from world leading business experts covering a variety of topics. To access the small business television channel, go to www.yourbusinesschannel.com .

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