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Kris Smith's Articles in Marketing

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  • Does 'Free' Ever Really Mean 'Free'?
    Does the term 'Free' every really mean 'Free'? There are countless promises of 'Free' products and services offered to the modern-day consumer, but do they really mean something for nothing? In most cases, there is some sort of caveat or small print which serves to undermine the term 'Free', but on occasion, there are offers out there which are refreshingly simple and appear to do what they say on the tin.

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