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Which New Customers Should You Try to Attract? To many business leaders, one customer is about the same as another . . . except where personal friendships are involved. But 80 percent of profits come from only 20 percent of customers. Be sure you go after the right new customers to gain the most profit growth. Barriers to Reaching Ignorant Potential Customers Many business leaders just assume they can reach all of their potential customers effectively by taking out some advertising. But it's much harder than that to get the attention of potential customers. This article looks at the barriers to attention and suggests some questions that can lead to solutions.

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