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Greg Newell's Articles

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1st Impressions Matter The simple details that introduce your business to the public are of primary importance to generating a good first impression for those unfamiliar with your business. Outlet Safety It's the simple things that get you. We all buy those plastic plug protectors but kids can be persistent. If it looks like it can come off, it will. Electrical outlets need your attention if you've got kids around. There are good, low cost solutions. SEO on a Shoe String Small local business who need to come up to speed quickly, here are the basics! Marketing your local business on the web is completely within your reach. The Benefits of Window Tinting If you think of window tinting as a luxury, perhaps it's time to take another look at this technology. Window films come in a variety of applications offering the obvious benefits of reduced glare but also reduced fading, improved energy efficiency, privacy. Special security films can even drastically reduce glass break through which in many cases is enough of a deterrant for the would-be thief to move on to a simpler target. B2B Social - Get Linked In LinkedIn is a terrific resource for businesses to network. Having a LinkedIn profile is NOT a strategy. Here are three simple things you can do to improve your results with LinkedIn. Local Search Optimization - Not your basic SEO Often, the most overlooked marketing resource in the search engine results pages is the local listings. If you are not beefing up your maps listings and taking a harder look at local search marketing, you're missing out. Google maps listings show before the organic listings and arguably replace the organic listing as the most important listing on the page. Three Places on the Web Your Business Better Show Up! Internet marketing for local businesses. What's a keyword worth to you? A LOT if you find yourself at the top of Google for searches related to your product or services. This is very easy to do for businesses that are doing business locally. Be the Guest of Honor at Your Holiday Party this Year Every year it seams like we throw these holiday parties and we pour our hearts into the cooking and preparation. This year its time to be the guest of honor and let the caterer serve the party. The cost is not that much different, you'll enjoy the party. Real customers should be able to talk to real people Answering the phone might seem like a small thing but for businesses who are currently answering the phone with a pre-emptive electronic attendent, perhaps something as simple as this back-to-basics approach might pull in more clients. As we continue to spend more money on marketing it doesn't make sense that the first thing your prospects get to talk to may be the last time they deal with your company. Local Internet Marketing is wide open! Most businesses doing business locally, i.e. business that are generally represented in the yellow pages, have a website but don't have the first clue relative to how or why they rank in the search engines. Our research has shown that local search engine optimization is a wide open field and generally high positions are up for grabs by anyone who spends just a little time optimizing his site for the local search market. Get higher ranks for your web pages How you get pages to rank in Google doesn't have to be a mystery. This simple formula will help you get your web pages ranked. Keyword Research is the Critical Element to SEO Success Keyword Research involves an understanding of three principles: relevance, volume and competition. Get one of these wrong and your SEO efforts may not produce the results you need. Let Your Business Goals dictate your SEO needs Understanding your SEO requirements can often deflate the mystery of search engine optimization by establishing the goals using straight forward business targets. Knowing how much revenue you want your website to generate is a better target to start with than just saying "I need more traffic!". Starting with key business targets will allow you to determine your SEO requirements to meet those targets. Ignoring the fundamentals is the primary cause of website failure If you don't understand the fundamentals of running a business on the web, it's impossible to succeed. Start doing the things your should have done and get the results you should have gotten. Using keywords in your webcopy to get your pages ranked Using keywords and getting ranked on Google has three simple aspects to it. Choose your keywords wisely, use your keywords in context and appropriately and create inbound links by hyperlinking from other sites to your webpage using the same keywords. Online Businesses that Don't Fail The difference between success and failure relative to an online business usually is a function of process and execution. Good ideas alone are not enough to launch a business into success. The End of Thinking When did it change for you? Is education what it used to be. Is kindergarten a place to learn or an extension of daycare. Ecommerce business planning begins with the end in mind Most ecommerce business fail. Simple planning before an ecommerce business is embarked upon can lead to a much more successful result. It is actually quite easy to develop a predictable business plan and this should not be overlooked by anyone how plans to take the ecommerce plunge. How to Choose the Best Swimming Pool Cover to Fit Your Needs Pool cover selection is often an afterthought for new pool owners. Avoid the price trap and you will get years of benefits from a strong, safe and durable pool cover. Fall into the price trap and you'll be buying another pool cover in two years! Improving your search engine ranking results with these simple guidelines If you're feeling a little lost with respect to search engine ranking, these guidelines will help you shore up your website and make sure it is optimized for the search terms your want to rank for. By implementing the strategies here, you will be well positioned to tackle advanced website optimization and linking strategies. How to keep spam from clogging up your iPhone email If you've decided to start using your iPhone for email, you may be in for a surprise. Since iPhone has no spam filters, you could be inundated with spam with no way to reduce or eliminate it. There are some not so obvious solutions to this problem that will make reading email on your iPhone efficient and enjoyable.

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