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A Strong Marketing Plan Optimizes The Effectiveness Of Your Sales Force Your sales force should be playing a major role in your marketing plan. After all, when it comes to gaining new customers, your sales team comes face-to-face with your potential clients. Your sales team knows your customers and prospects and is a valuable source of information when forming your company's marketing plan. Traditional Marketing Mc Kinney - Improve Your Business With Traditional Marketing Traditional marketing is about 'branding'. Traditional marketing, just like any other marketing mechanism, requires a good and effective strategy. Many small business people struggle in marketing their product and services because they use ineffective methods when launching their traditional marketing campaigns.

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